Wave i01 Deforestation Advert

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The environmental impact of paper towels is contrasted with the zero waste solution of the Mitsubishi Jet Towel Hand Dryer. Footage of the rainforest is combined with statistics to highlight the deforestation and create a short but impactful advertisement.

The continued use of paper towels is also of great environmental concern. It is estimated that globally, paper towels result in 254 million tons of landfill every year and that 17 trees are chopped down for every ton of paper towels made. In this way, the overall carbon emissions produced throughout the lifecycle of a paper towel has a devastating impact on our environment.

In contrast, the Wave®i01 can reduce running costs by up to 97%, require
minimum maintenance and produce zero waste.